BlackBerry: Why we're staying safety-first

BlackBerry has instructed TechRadar pro its continued transition to a application and services issuer continues on route because the enterprise continues to go from electricity to energy.

talking to us at the recent MWC 2019 adventure in Barcelona, Alex Thurber, SVP and GM of BlackBerry's mobility solutions division, referred to that the business is totally concentrated on helping comfy everything in what it calls the "business of things".

"all of the linked contraptions accessible, even if they are so simple as a lightbulb, as much as an vehicle, should talk, and communicate securely, so if there is a connection, they deserve to be blanketed," he says.

"From an electronics standpoint, there's no longer tons more available today it's extra complex than a modern smartphone."

"we're a protection-first company should you believe about it," Thurber adds, "BlackBerry has all the time been notion of as a cozy equipment business, but there's no question that we are the pre-eminent cellular communications security business."

This attain additionally extends into the IoT, he notes, with BlackBerry making several neatly-publicised pushes into the linked area in fresh years.

At CES in January, BlackBerry introduced more than a few function packs, providing up chosen portions of the enterprise's capabilities in a modular vogue that makes it possible for shoppers to prefer which elements they need, and then build from there.

"As we transition to a software company, our center of attention turns into...very strategic," he provides, 

"in protection, or not it's all about watching what's occurring, innovating and trying to get forward of the transitions."

So because the world around us turns into smarter and greater linked, it appears that BlackBerry is in an excellent position to take potential of the powerful market position it has built. however removed from going it alone, the enterprise desires to be considered as a legit accomplice that can help consumers in a big range of verticals.

"In know-how, the secret's boom and innovation - you could construct, buy and partner," Thurber notes, "any successful technology enterprise has a mixture of these three thoughts."

"it's a very exciting time," he adds, "there's no longer many organizations that have transitioned from being a $20bn hardware enterprise to a application business that's turning out to be like we have."